Zonin1821 has come a long way since its founding by Domenico Zonin in 1921. Today it is the top private Italian wine company in terms of geographical size and wine-producing vineyards. It owns 2000 hectares of vineyards and produces around Read More
‘Righteousness idea resonates well with our consumers’
ABD’s flagship Officer’s Choice Whisky has been rated as the largest selling whisky brand in the world by IWSR for the third consecutive year. The company’s premium whisky Officer’s Choice Blue has also recorded impressive sales of 8 million cases within Read More
Credible, transparent selection of Spiritz awardees
Right from the first edition (2014) of the Spiritz Awards, maintaining credibility and transparency of the winner selection process has been our top priority. As Spiritz Awards honour high performers and pioneers of the wine and spirits industry, we are Read More
Keema do pyazza nazza
Chef Sachin Verma began his career with Hotel Grand International, New Delhi. After working for six years in India, he joined Carnival Cruise lines of the Caribbean Group in their culinary development team. This job took him to 52 countries. Read More
‘Consumer not a real beneficiary of packaging changes’
Khoday India believes “in old glory” as far as product packaging is concerned. That’s why the company has “not invested any fund in changing the bottles, labels and mono-cartons for a long time. Very small changes have happened in labels Read More
‘Packaging important for a brand’s luxury credentials’
Premiumisation is one of the key agendas of the business of Four Seasons Wines. And, the company strives to ensure that this agenda is reflected in the packaging of its premium wines. It launched its “premium range of wines – Read More
‘Labelling, packaging more cleaner now’
For the uninitiated, Prashant Arora, MD, Rock & Storm Distilleries, provides a valuable insight into the current approach of the liquor industry towards bottling, packaging and labelling of its products. He even explains how this approach differs from that of Read More
‘Competition necessitates packaging changes’
Among the innovative changes introduced in the packaging and labelling of York wines, “a wrap around single label on a Burgundy-shaped bottle” is specifically mentioned by Ravi Gurnani, Director, York Winery. “Earlier it was a front and back label. We Read More
‘Creative packaging attracts new consumers to wine’
While talking about the importance of packaging, Kapil Sekhri, Co-promoter and Director, Fratelli Vineyards, says, “The way a wine bottle looks, Kapil also emphasises the significance of package and labelling in recruiting new consumers to wine. “People who are new Read More
‘Bottle producers unable to fulfil small orders’
The Indian packaging industry has taken great strides in technology advancement to fulfil the requirements of the liquor industry. Elaborating this view, Rakshit N Jagdale, Executive Director – Marketing, Amrut Distilleries, says, “There has been a sea-change in the liquor Read More