Before the consumer tastes a spirit product with which he/she is not familiar, his/her impression of times. In the case of wine, the screw cap also helps ward off the danger of the liquid spoilage associated with the created by Read More
In recent years, lots of Indians have taken to wine drinking and they are happy about adding wine to their favourite drinks. The fast-spreading wine culture has also helped popularise locally produced wines. The latest addition to these wines Read More
Belvedere, the world’s original luxury vodka, has revealed the new (PRODUCT) limited edition bottle. The colourful and bold bottle, which highlights Belvedere’s partnership with (RED), is the outcome of the collaboration between #MAKETHEDIFFERENCE campaign ambassador, musician John Legend and celebrated Read More
Premium craft beer White Rhino has been launched in Gurgaon. The beer will be available on tap as well as in bottles. Gurgaon craft beer lovers are being offered two variants of White Rhino – a Munich-style Lager and a Read More
Following the success of the first Mixology and Flair Camp (MFC) in 2015, its second edition is being organised on December 13 at Celebrations Club, Lokhandwala, Mumbai. MFC, conceptualised and managed by Pankaj Kamble of Flairology Bar School and Events Read More
Prashant Rawalia of Hotel Trident Gurgaon has been declared the winner of the Indian iteration of the MONIN Cup 2016. The fourth edition of the biennial bartending challenge saw top bartenders across India vying for selection to represent India in Read More
Advertising expenditure by liquor companies in India has touched Rs 162 crore in the first six months of 2016, rising 58% from a year ago, according to media buying agency Madison World. Liquor is one of the categories that has Read More
Chandon India has launched two limited edition bottles for its Party Starter variants – Brut and Rosé. The new launch brings to full circle the ‘Party Starter’ platform created by Chandon in early 2016. The limited edition bottles are exclusively Read More
