Amrut Distilleries Pvt Ltd (ADPL) has an acknowledged track record of support to social causes, which dates almost back to the very inception of the company over six decades back. A shining instance of its socially conscious activities even while Read More
The Som Group focuses on the all-round development of the communities around SOM factories which are located in distant rural areas and tribal belts. As part of its social responsibility towards the betterment of society, the Som Group set up Read More
Lisa Srao, Chairman & Managing Director, I Brands Beverages Lisa Srao is the only woman in the Indian spirits industry to have started a business from scratch. The remarkable success of her company I Brands Beverages within a short span Read More
As an exemplary corporate citizen, USL has been involved constantly in multiple CSR projects that aim at inclusive, all-round and sustainable development of society. USL has a strong and clearly-defined CSR charter that mandates focused initiatives at community, state and Read More
Som Distilleries and Breweries launched Legend Whisky as a value-for-mon- ey product of great quality for the mature audience of upper middle class. Legend Whisky is a blend of imported Scotch malts and Indian malt spir- its with no artificial Read More
Radico Khaitan, a major player in the Indian liquor industry, has four millionaire brands in its portfolio. Leading in the vodka category with its Magic Moments and having enjoyed brand loyalty amongst the young TG, the company decided to tap Read More
William Grant & Sons India saw its blended malt Scotch whisky, Monkey Shoulder, as a great alternative for consumers of blended Scotch whisky and consumers wanting to upgrade to single malts. In fact, the company considered Monkey Shoulder as a Read More
To tap the immense potential of the strong beer pint market, Som Distill- eries & Breweries Ltd has introduced a unique bottle of Hunter Refresh- ing. The 325 ml bottle is the outcome of a dip-stick research which Som conducted Read More
Officer’s Choice Blue, produced by Allied Blenders and Distillers (ABD), is one of the fastest growing brands in the Deluxe whisky segment. A key reason for the brand’s success has been its unique campaign built on the platform of ‘Righteousness’. Read More
Within the RTD category, Radico Khaitan’s offering of Magic Moments Elec- tra is unmatchable in terms of product flavour and taste. With Magic Mo- ments Electra, Radico filled gap in the RTD segment by leveraging the brand strength of its Read More
