Radico Khaitan identified a need gap in the RTD category and leveraged the brand strength of its Magic Moments vodka to launch Magic Moments Electra. While formulat- ing the blend for the vodka-based Electra, the Indian drinkers’ overwhelming preference for Read More
Since 1947, Speyside Cooperage has produced the finest casks from the best American Oak. Today the cooperage continues to work and produce the age-old product, still using traditional methods and tools. Each year, it produces and repairs nearly 150,000 oak Read More
The bottle of Pluton Bay Rum with its clear, transparent and rustic view provides a treat to the eyes of the bottle owner. The stocky design of the bottle of Pluton Bay Rum is an innovation in this category of Read More
The oval-shaped printed bottle of Oakwood Creek whisky gives a good preview of the liquid inside it, thus communicating clearly the brand and the product to customers. The bottle imparts Oakwood Creek a premium look, reflecting its magnificence and vintage. Read More
In September last year, Chandon India decided to infuse a spark of energy into its conversation with consumers. It began a global collaboration to bring its sparkling attitude to the McLaren Honda F1™ Team. Taking sparkling wine away from the Read More
The Monkey Shoulder “Ultimate Bartender Championship (UBC) 2016” is a different bartender super league. Unlike most competitions that test only on cocktail making skills, UBC tests the ‘Skills that Pay The Bills’ like speed of service, pouring accuracy, industry Read More
Amrut Distilleries has played a pivotal role in changing the image of India as the manufacturer of cheap liquor in the world’s eyes by launching Amrut Single Malt. This first single malt from India has transformed the perception of global Read More
Thanks to its angular design and multi-faceted diamond shape cuts, the bottle of Regal Talons Rare Generation Whisky breaks the clutter in its segment. Its clean sharp shape makes it classy. It evokes a distinguished and premium appeal and is Read More
Rakshit N. Jagdale, Executive Director, Amrut Distilleries Rakshit literally created history. He created India’s first Single Malt whisky and shook the world with its amazing quality. Amrut Single Malt Whisky has been rated as one of the top three whiskies Read More
The Party Starter Limited Edition bottles mark a milestone for Chandon India, as they represent the brand’s first-ever limited edition innovation created for India. These bottles for two Party Starter variants – Brut and Rosé – have been exclusively designed Read More
