Premiumisation is one of the key agendas of the business of Four Seasons Wines. And, the company strives to ensure that this agenda is reflected in the packaging of its premium wines. It launched its “premium range of wines – Read More
For the uninitiated, Prashant Arora, MD, Rock & Storm Distilleries, provides a valuable insight into the current approach of the liquor industry towards bottling, packaging and labelling of its products. He even explains how this approach differs from that of Read More
Among the innovative changes introduced in the packaging and labelling of York wines, “a wrap around single label on a Burgundy-shaped bottle” is specifically mentioned by Ravi Gurnani, Director, York Winery. “Earlier it was a front and back label. We Read More
While talking about the importance of packaging, Kapil Sekhri, Co-promoter and Director, Fratelli Vineyards, says, “The way a wine bottle looks, Kapil also emphasises the significance of package and labelling in recruiting new consumers to wine. “People who are new Read More
The Indian packaging industry has taken great strides in technology advancement to fulfil the requirements of the liquor industry. Elaborating this view, Rakshit N Jagdale, Executive Director – Marketing, Amrut Distilleries, says, “There has been a sea-change in the liquor Read More
Before the consumer tastes a spirit product with which he/she is not familiar, his/her impression of times. In the case of wine, the screw cap also helps ward off the danger of the liquid spoilage associated with the created by Read More
In recent years, lots of Indians have taken to wine drinking and they are happy about adding wine to their favourite drinks. The fast-spreading wine culture has also helped popularise locally produced wines. The latest addition to these wines Read More
Belvedere, the world’s original luxury vodka, has revealed the new (PRODUCT) limited edition bottle. The colourful and bold bottle, which highlights Belvedere’s partnership with (RED), is the outcome of the collaboration between #MAKETHEDIFFERENCE campaign ambassador, musician John Legend and celebrated Read More
Premium craft beer White Rhino has been launched in Gurgaon. The beer will be available on tap as well as in bottles. Gurgaon craft beer lovers are being offered two variants of White Rhino – a Munich-style Lager and a Read More
Following the success of the first Mixology and Flair Camp (MFC) in 2015, its second edition is being organised on December 13 at Celebrations Club, Lokhandwala, Mumbai. MFC, conceptualised and managed by Pankaj Kamble of Flairology Bar School and Events Read More
