Beefeater has launched a striking new Limited Edition bottle for its London Dry Gin that takes an artistic twist on the iconic British emblem, the Union Jack. The new bottle has launched as a limited edition across airports, cruises and Read More
Absolut Lime launched in key airports across Australia and New Zealand, building on the great success it has enjoyed so far by launching in other global markets including EMEA and Americas. The newest flavour in Absolut’s citrus range will be Read More
Ron Welsh has been appointed master blender for Beam Suntory’s scotch brands, including Bowmore, Laphroaig, and Auchentoshan. Ron takes over from Rachel Barrie. Welsh, who has worked with Beam since 2005, will also oversee the development of Irish whiskey products. Read More
Diageo-owned bourbon brand Bulleit will expand its UK offering with the launch of its 10-year-old premium expression next month. Having previously enjoyed a trial run in the UK, during which stocks sold out “very quickly”, Bulleit Bourbon 10 Year Old Read More
Vinexpo, world’s premier international wine and spirits exhibition which alternates annually between Bordeaux and Hong Kong, signed a Memorandum of Understanding (MoU) with Alibaba Group’s Tmall e-marketplace. The MoU was co-signed on June 18, 2017, at the opening of Vinexpo Read More
Diageo Plc agreed to acquire the fast-growing tequila brand Casamigos, co-founded four years ago by Hollywood heartthrob George Clooney, for as much as USD 1 billion. The deal expands the London-based distiller’s lineup in a fast-growing category, where it already Read More
Quintessential Brands has extended its Bloom Gin range with the release of a limited edition flavour variant called Bloom Strawberry Cup. The new variant is inspired by Bloom Gin’s signature serve of a G&T with quartered strawberries. Bloom Strawberry Cup Read More
The tenth release of The Last Drop Distillers collection is to be released this summer. The 1971 vintage blended Scotch whisky is set to sell at £3,000 – with only 1,352 bottles of this exceptional spirit in existence. The liquid Read More
Crucial Drinks has refreshed its packaging across its whisky and rum portfolio as part of an attempt to strengthen its gift offering. Based in Ayrshire, Scotland, Crucial specialises in spirits with unique brand stories. The award-winning portfolio includes The Lost Read More
Media company Hearst Magazines International, publisher of journals like Cosmopolitan and Esquire, is planning to expand its operations in India over the next few years—not by launching new magazine editions, but by setting up premium whiskey lounges across the country. Read More
