Tuaca Liquore Italiano of Sazerac has been given a new package design, aimed at broadening the brand’s global appeal.
The new bottle design has a more classic shape, while the label proclaims Tuaca’s status as ‘Originale Italiano’. Overall, the rebranding uses strong Italian cues and bold graphics to showcase Tuaca’s identity and reflect its roots.
Tuaca built a cult following in Brighton in the 1990s and still has a following in the area as the shot of choice in many bars and clubs. US spirits company Sazerac acquired Tuaca in 2016, and Hi-Spirits is now distributing it in the UK.
The new-look Tuaca will be supplied from the start of July 2017. POS is available to reflect the updated branding and drive visibility of Tuaca in outlet.