Beefeater has launched a striking new Limited Edition bottle for its London Dry Gin that takes an artistic twist on the iconic British emblem, the Union Jack. The new bottle has launched as a limited edition across airports, cruises and ferries.
The design of the bottle celebrates the energy, vibrancy and spirit of the city Beefeater calls home. Inspired by an art style popular in London called “spin painting” which uses a spinning platform to splatter paint across a canvas, the bottle mirrors this unique style and features a Union Jack in distinct red and blue colours.
Pernod Ricard Travel Retail EMEA has introduced this eye-catching limited edition into key airports in time for the peak summer travel period to offer travellers a special British memento.