Absolut Lime launched in key airports across Australia and New Zealand, building on the great success it has enjoyed so far by launching in other global markets including EMEA and Americas. The newest flavour in Absolut’s citrus range will be exclusively available at travel retail locations across the Pacific until the end of June 2017, before rolling out to domestic retailers in the region from July 2017.
Pernod Ricard Travel Retail Asia Pacific is engaging travellers through vibrant experiential in-airport activations at Sydney, Brisbane, Perth, Darwin, Wellington and Christchurch Airports. The activations are designed to bring Absolut Lime to life through lime leaf cladded fixtures, 3D displays, LED lighting and custom lime scented vaporisers to educate travellers about the new Absolut variant. Travellers will also have the opportunity to try Absolut Lime through tastings that demonstrate the versatility of the latest release and receive “drinkspiration” cards that provide top tips for how to make Absolut Lime cocktails at home.