Liquor bottles in the country may soon carry pictorial messages cautioning people against ill effects of alcohol and warning them about drunk driving.
The Food Safety and Standards Authority of India (FSSAI), which is in the process of finalising standards for alcoholic beverage, is studying global practices regarding pictorial warnings and messages around drunk driving, an official said. It is examining international practices regarding pictorial warnings and messages around drunk driving and alcohol consumption. .NGO Community Against Drunken Driving (CADD) had filed a Public Interest Litigation (PIL) in Delhi High Court seeking pictorial warning on drunk driving on all alcohol bottles, Indian or Indian Made Foreign Liquor (IMFL).
India loses over 1,46,000 lives every year out of which 1,00,000 are due to drunk driving, NGO claimed, adding drunk driving is also responsible for over 72 per cent of fatal road accidents.