To tap the immense potential of the strong beer pint market, Som Distill- eries & Breweries Ltd has introduced a unique bottle of Hunter Refresh- ing. The 325 ml bottle is the outcome of a dip-stick research which Som conducted through a research agency in various cities. The research explored the mindset of youths for beer, its packaging and bottle.
On the basis of its findings, the research agency came up with the idea of the new Hunter Refreshing pint bottle which is curvier and easier to grip. The new visual identity of Hunter includes the new logo, the green & white shrink label, and the innovative ring-pull cap which got immediate appreciation from consumers.
To add to the bottle’s aesthetic value, amber green colour glass has been used. This colour gives a premium look to the bottle. To comple- ment the bottle shape, a new label has been created.
To keep the new packaging different from the crowd, there was no back used.
Hunter beer received Monde Silver Quality award for its blend which ensures the fine taste of the brand.