The Party Starter Limited Edition bottles represent Chandon India’s first- ever limited edition innovation created for India. These bottles are for two Party Starter variants – Brut and Rosé, and have been exclusively designed for the end-of-year celebrations.
As part of Moet Hennessy’s unparalleled luxury lineage, the Party Starter Limited Edition bottles incorporate the two most defining parameters – product and design, which makes them a luxury offering. These bottles have been created to give the market a gifting/consumption option that is made in India yet has an international appeal.
The bottles retain their original shape, while imbibing simple, festive colours. The idea was to best translate the market’s culture and passion for celebration in a way that was not kitsch or over-the-top.
The bottles, robed in a special white sleeve, spell out the message of each variant with vibrant gold and pink graffiti letters. The messages are descriptive of the moments that the Brut (‘The Party Starter’ – spontaneous, chic and genuine) and the Rosé (‘Start The Love’ – glamorous, special and romantic) represent.
Although born out of a French heritage, these bottles are a celebration of Chandon’s local roots. Diwali, Festival Gifting, Sangeets, Bachelorettes and Weddings, Christmas dinners and New Year’s Eve parties – the versatility of the bottles is an extension of Chandon’s inclusive, assimilating spirit.