The bottle of Pluton Bay Rum with its clear, transparent and rustic view provides a treat to the eyes of the bottle owner. The stocky design of the bottle of Pluton Bay Rum is an innovation in this category of rum. The stocky shape gives a ma- cho feel to the bottle holder, and the stout profile prevents the bottle from falling. The stocky shape also enhances the ease in portability and decantation.
In terms of aesthetics, the Pluton Bay bottle has well-defined smooth curves which provide a luxurious feel, and the compass on the bottle tells a story of the adventures. Each element of its contemporary label offers a premium imagery and status.
The bottle’s transparency provides a view of the spicy dark exotic rum con- tained in it. An international tear-off sleeve and the visual showcasing a light- house and deep seas capture the spirit of exploration.
The bottle is made of glass which is inert and doesn’t react with the liquid stored in it, providing a longer shelf life to the liquid. Besides being made of glass, it is eco-friendly and reduces carbon footprint.