Som Distilleries and Breweries launched Legend Whisky as a value-for-mon- ey product of great quality for the mature audience of upper middle class. Legend Whisky is a blend of imported Scotch malts and Indian malt spir- its with no artificial Read More
As an exemplary corporate citizen, USL has been involved constantly in multiple CSR projects that aim at inclusive, all-round and sustainable development of society. USL has a strong and clearly-defined CSR charter that mandates focused initiatives at community, state and Read More
Radico Khaitan, a major player in the Indian liquor industry, has four millionaire brands in its portfolio. Leading in the vodka category with its Magic Moments and having enjoyed brand loyalty amongst the young TG, the company decided to tap Read More
William Grant & Sons India saw its blended malt Scotch whisky, Monkey Shoulder, as a great alternative for consumers of blended Scotch whisky and consumers wanting to upgrade to single malts. In fact, the company considered Monkey Shoulder as a Read More
To tap the immense potential of the strong beer pint market, Som Distill- eries & Breweries Ltd has introduced a unique bottle of Hunter Refresh- ing. The 325 ml bottle is the outcome of a dip-stick research which Som conducted Read More
Officer’s Choice Blue, produced by Allied Blenders and Distillers (ABD), is one of the fastest growing brands in the Deluxe whisky segment. A key reason for the brand’s success has been its unique campaign built on the platform of ‘Righteousness’. Read More
Within the RTD category, Radico Khaitan’s offering of Magic Moments Elec- tra is unmatchable in terms of product flavour and taste. With Magic Mo- ments Electra, Radico filled gap in the RTD segment by leveraging the brand strength of its Read More
India Glycols Limited created Soulmate Whisky to tap the huge growth potential of the semi-premium segment. This segment is witnessing stupendous growth. Besides, it has few players to compete with but offers attractive margins. By launching Soulmate Whisky, India Glycols Read More
The Party Starter Limited Edition bottles represent Chandon India’s first- ever limited edition innovation created for India. These bottles are for two Party Starter variants – Brut and Rosé, and have been exclusively designed for the end-of-year celebrations. As part Read More
One of the largest alcoholic beverage companies in India, Radico Khai- tan has four millionaire brands under its portfolio. Its portfolio has leading brands such as 8PM, Contessa Rum, OAB, Magic Moments Vodka, Verve Vodka and Morpheus Brandy. With a Read More
