Radico Khaitan’s Magic Moments Electra is a unique offering in the RTD segment. This vibrant vodka-based international cocktail has been launched in colourful unique flavours of Appletini, Cosmopolitan, Agent Orange, Starry Night Martini and Mojito. The RTD category had only Read More
The liquor showroom of Ashok T Gulrajani is one of the sought-after liquor outlets in South Delhi. The showroom makes available a huge range of liquor products under one roof. With over 25 years experience of the liquor industry, Ashok Read More
The liquor import portfolio of Lake Forest has a wide variety of products to cater to different categories of consumers. The portfolio, whose strength is wine, has products with prices rang- ing from Rs 1000 to 15,000. To provide products Read More
Mohan Meakin is producing iconic rum, Old Monk, for more than 60 years. It is popular among all segments of society. Now the company has come up with Old Monk The Legend Rum. This super premium rum has been developed Read More
The Indian unit of the world’s second largest distiller Pernod Ricard has been consecutively posting profits. The Indian operations continued strong growth, and last fiscal, Pernod Ricard crossed the Rs 10,000-crore annual sales mark in India, making the country its Read More
Lake Forest Wines is a well-networked distributor of alcoholic products. They are distributing many top brands and have been able to provide highly efficient service to the companies whose products they distribute. Lake Forest Wines is very aggressive as far Read More
The ball room of Hotel Leela Ambience, Gurgaon shook with thunderous applause when octogenarian S S Gandhi, one of the oldest stalwarts of the Indian liquor industry, reached the stage to receive Spiritz’s most coveted “Legend of the Industry” award Read More
Khoday India believes “in old glory” as far as product packaging is concerned. That’s why the company has “not invested any fund in changing the bottles, labels and mono-cartons for a long time. Very small changes have happened in labels Read More
Premiumisation is one of the key agendas of the business of Four Seasons Wines. And, the company strives to ensure that this agenda is reflected in the packaging of its premium wines. It launched its “premium range of wines – Read More
For the uninitiated, Prashant Arora, MD, Rock & Storm Distilleries, provides a valuable insight into the current approach of the liquor industry towards bottling, packaging and labelling of its products. He even explains how this approach differs from that of Read More
