Among the innovative changes introduced in the packaging and labelling of York wines, “a wrap around single label on a Burgundy-shaped bottle” is specifically mentioned by Ravi Gurnani, Director, York Winery. “Earlier it was a front and back label. We Read More
‘Creative packaging attracts new consumers to wine’
While talking about the importance of packaging, Kapil Sekhri, Co-promoter and Director, Fratelli Vineyards, says, “The way a wine bottle looks, Kapil also emphasises the significance of package and labelling in recruiting new consumers to wine. “People who are new Read More