Amrut Distilleries has played a pivotal role in changing the image of India as the manufacturer of cheap liquor in the world’s eyes by launching Amrut Single Malt. This first single malt from India has transformed the perception of global spirits consumers towards Indian liquor manufacturers who are now viewed as capable of providing products of high international standards.
The recent innovative products produced by Amrut include Amrut Two Indies Rum and Amrut Single Malt Whisky Intermediate Sherry. The first of its kind Two Indies Rum is a union of two rum producing cultures – from India (pot distilled from jaggery) and Caribbean (distilled from molasses and sugarcane).
Amrut Single Malt Whisky Intermediate Sherry is matured in ex-bourbon, sherry and back into ex- bourbon casks.
Amrut has seen exponential growth within the luxury segment with notable expansion in 44 countries.
Amrut has also been in the forefront of conducting dialogues with the government and tackling industry problems. It also figures among the highest income tax payers. Its income tax returns have consistently been approved without modifications.
On the CSR front, Amrut began its activities decades before the industry started thinking about it and making it compulsory. It took CSR as a voluntary initiative to give something back to the society. The sole aim of its CSR efforts is to encourage societal growth and sporting welfare.