The Glenlivet, owned by Pernod Ricard, has launched a global campaign entitled “The whisky, The Glenlivet”.
Launched on 22 September, across television, digital, print and advertising platforms, the campaign focuses on the work of Glenlivet‘s founder, George Smith from the Livet Valley.
“Our new campaign is designed to celebrate the most natural and humbling experiences which allow us to lead richer and more fulfilling lives. ‘The Whisky, The Glenlivet’ showcases the beauty in the unspoilt world and encourages consumers to search for those definitive moments with definitive whisky,” said Miriam Eceolaza, global marketing director.