Vinexpo, world’s premier international wine and spirits exhibition which alternates annually between Bordeaux and Hong Kong, signed a Memorandum of Understanding (MoU) with Alibaba Group’s Tmall e-marketplace. The MoU was co-signed on June 18, 2017, at the opening of Vinexpo Bordeaux 2017 by Vinexpo CEO Guillaume Deglise and Tmall Director for Fast Moving Consumer Goods Lei Zhao.
Initially for a four-year collaboration, the MoU makes Alibaba’s B2C e-marketplaces Tmall (www.tmall.com) and Tmall Global (www.tmall.hk) an ‘Official Partner’ of Vinexpo Bordeaux 2017, which was held at Bordeaux and Vinexpo Hong Kong 2018, to be held May 29–31, 2018, at the Hong Kong Convention and Exhibition Centre.
The partnership includes development of key marketing activities such as the promotion of the biennial exhibitions on Alibaba’s B2C e-marketplaces Tmall and Tmall Global, and its social media-communication channels such as Tmall and Tmall Global’s official fan page on Facebook, Twitter, WeChat and Weibo.
TMall has strategically chosen Vinexpo, as it is the leading wine and spirits platform, to make the high-profile announcement of its ‘Country of Honour’ for Tmall’s 9/9 ‘Global Wine Festival’ sales day, held annually on September 9.